BEGIN:VCALENDAR VERSION:2.0 PRODID:-//360exp//Calendar//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:360exp REFRESH-INTERVAL;VALUE=DURATION:PT1H X-PUBLISHED-TTL:PT1H X-WR-TIMEZONE:Australia/Melbourne BEGIN:VEVENT UID:69779e04-8e36-43e7-ab6b-007e3e93a962@360exp.net SEQUENCE:29834658 DTSTAMP:20260928T131551Z LAST-MODIFIED:20260922T121834Z DTSTART:20261020T220000Z DTEND:20261214T220000Z SUMMARY:Landing Page Optimization & UX – 1 Day Workshop in Sydney LOCATION:Regus 120 Collins Street DESCRIPTION:Course Overview: \n\nThis workshop builds practical skills in c reating high-converting landing pages and applying UX fundamentals to impr ove user engagement. Participants learn how layout\, messaging\, visual hi erarchy\, call-to-action placement\, and content clarity influence user be havior. The course focuses on simple\, repeatable techniques that help use rs move smoothly toward desired actions. By the end of the session\, parti cipants will be able to design or evaluate landing pages with confidence a nd make data-driven optimization improvements.\n\nKey Takeaways: \nBy the end of this training\, you will be able to: \n● Understand what drives c onversions on landing pages \n● Apply UX principles to improve usability and clarity \n● Create layouts that guide visitors toward key actions \n● Write persuasive and user-centered web content \n● Analyze user be havior to identify improvement areas \n● Build a practical landing page optimization plan \n \nTarget Audience: \n● Digital Marketers \n● Web Designers & Content Creators \n● Entrepreneurs & Small Business Owners \n● Marketing Teams & Brand Managers \n● Anyone improving website perf ormance \n \nOur other courses that any professional should consider \n ● Mastering Business Writing Skills \n● Core Management Skills \n● C oaching Skills for Workplace Success \n● Mastering the Art of Public Spe aking \n● Mastering Emotional Intelligence \n● Stress Management and R esilience Training\n\nWhy Choose This Course?\n\nLanding Page Optimization & UX Essentials because this practical one-day workshop helps professiona ls understand how landing page design\, messaging\, visual hierarchy\, con tent clarity\, user experience\, and call-to-action placement influence vi sitor behaviour and conversions\, while providing simple\, repeatable tech niques that can be applied immediately to improve website usability\, enga gement\, and performance. Participants will gain the confidence to evaluat e existing landing pages\, identify conversion barriers\, understand user behaviour\, create more persuasive and user-focused content\, develop layo uts that naturally guide visitors toward desired actions\, and build a str uctured optimization plan based on practical insights rather than guesswor k\, making this course particularly valuable for digital marketers\, web d esigners\, content creators\, entrepreneurs\, small business owners\, mark eting teams\, and brand managers who want to create more effective digital experiences and achieve better results from their online presence.\n\n©2 026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyrigh t law. Copy or Reproduction without permission is prohibited.\n\nWhy Choos e In-House Training?\nIn-house training is an ideal choice for organizatio ns that want to develop their team's landing page optimization and UX capa bilities using examples\, challenges\, and digital assets that are directl y relevant to their business\, as the session can encourage employees from marketing\, design\, content\, sales\, and management functions to collab orate\, evaluate real landing pages\, identify usability and conversion op portunities\, discuss customer behaviour\, and develop practical improveme nt strategies together\, while providing the convenience of training emplo yees in their own workplace or through a private virtual session\, creatin g a consistent learning experience across the team and helping the organiz ation turn the knowledge gained during the workshop into practical improve ments that can be applied to its websites\, campaigns\, landing pages\, an d overall digital marketing strategy.\n\n📧 Contact us today to schedule a customized in-house session: corporate@mangates.com\n\nCourse Modules: \nKey topics include: \n\nModule 1: Foundations of Website Conversion \n ● What makes a website or landing page convert \n● Understanding user intent and motivation \n● Key elements of conversion-focused web design \n● Icebreaker Activity \n\nModule 2: Structuring a High-Converting Land ing Page \n● Layout patterns that guide user attention \n● Crafting he adings\, value messages\, and call-to-actions \n● Reducing noise and fri ction \n● Activity \n\nModule 3: UX Communication & Messaging Flow \n● Writing clear\, persuasive\, user-centered content \n● How visual hiera rchy influences decision-making \n● Designing intuitive reading and scro lling paths \n● Role Play \n\nModule 4: Interaction Behavior & Engagemen t Triggers \n● Understanding how users scan and click \n● Use of contr ast\, spacing\, and white space \n● Creating trust with social proof and visual cues \n● Case Study \n\nModule 5: Improving Conversions with Tes ting & Feedback \n● Simple usability testing techniques \n● Heatmaps\, scroll maps\, and behavior recordings (non-technical) \n● Reading analy tics signals and making small improvements \n● Simulation \n\nModule 6: UX Principles for Long-Term Website Growth \n● Accessibility\, readabili ty\, and inclusive design \n● Mobile-first and responsive layout conside rations \n● Reducing cognitive load and user effort \n● Group Brainsto rm Activity \n\nModule 7: Landing Page Optimization Action Plan \n● Crea ting your personal optimization checklist \n● Prioritizing improvements for quick wins \n● Tracking performance metrics over time \n● Action P lan Review\n\nFAQs\n\n1. Who can attend this course?\nDigital marketers\, web designers\, content creators\, entrepreneurs\, and business owners.\n \n2. Is prior UX experience required?\nNo\, the course is suitable for beg inners and professionals.\n\n3. What will I learn?\nYou will learn landing page optimization\, UX principles\, content\, layouts\, and conversion te chniques.\n\n4. Is the training practical?\nYes\, the workshop includes ac tivities\, case studies\, role plays\, and simulations.\n\n5. Will I learn about user behaviour?\nYes\, you will learn basic usability testing\, hea tmaps\, analytics\, and behaviour analysis.\n\n6. How long is the course? \nThe training is conducted over 1 day.\n\n7. Will I receive a certificate ?\nYes\, participants receive a Course Completion Certificate.\n\n8. Is in -house training available?\nYes\, the course can be customized and deliver ed as an in-house session.\n\n9. Is this course suitable for marketing tea ms?\nYes\, it is suitable for marketing\, content\, design\, and brand tea ms.\n\n10. What will I gain from this course?\nYou will gain practical ski lls to improve website usability\, engagement\, and conversions.\n\n11. Wh at is the refund policy?\nYou are eligible to request a refund up to 7 day s before the event.\n\nBoletos: https://www.trybooking.com/events/landing/ 1648157 URL;VALUE=URI:https://360exp.net/events/69779e04-8e36-43e7-ab6b-007e3e93a96 2 STATUS:CONFIRMED END:VEVENT END:VCALENDAR