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UID:b3c93436-fd51-4c8d-b16d-233eb883dd9a@360exp.net
SEQUENCE:29842668
DTSTAMP:20260928T134911Z
LAST-MODIFIED:20260928T014816Z
DTSTART:20260930T070000Z
DTEND:20260930T100000Z
SUMMARY:The Obvious Choice
LOCATION:The Tryst
DESCRIPTION:Why do buyers choose one business when several appear perfectly
  capable of doing the job?\nYears ago\, I believed businesses won because 
 they had a better product or better salespeople.\nAfter working with hundr
 eds of organisations\, I'm no longer convinced that's where the decision b
 egins.\nBy the time a buyer agrees to meet you\, they've often already for
 med an opinion. They've looked at your website. Checked your LinkedIn prof
 ile. Heard someone talking about you. Compared you\, consciously or otherw
 ise\, with somebody else.\nSomething has already happened in their mind be
 fore anyone says\, “Tell me about your solution.”\nThat's the bit I've
  become fascinated by.\nWhy does one business get invited into the convers
 ation while another\, which may be every bit as capable\, gets overlooked?
 \nAnd\, more importantly\, can we do something about it?\nThat's what we'l
 l work on during Become the Obvious Choice.\nThis is a free half-day worki
 ng session. I'll share some of the thinking and frameworks I've developed 
 around Commercial Decision Design\, but I don't want you sitting there lis
 tening to me talk for three hours.\nYou'll be working on your own business
  as we go.\nWhat we'll work on\nWe'll look at why some businesses become t
 he obvious choice while others end up in the beauty parade.We'll get into 
 category design: what category does the buyer put you in\, who are they co
 mparing you with\, and can you change that?We'll look at what buyers may a
 lready believe about you before you ever get into the room.And then we'll 
 work on your business.\nYou won't walk out with everything solved. That wo
 uld be a ridiculous promise for half a day.\nBut you should leave with the
  bones of a framework for becoming easier to choose and harder to compare.
 \nWho should come?\nBusiness owners\, consultants\, salespeople\, and subj
 ect-matter experts who know they're good at what they do\, but suspect the
  market doesn't always see the difference.\nIf you've ever watched a compe
 titor win a piece of business and thought\, “Why them?” That's precise
 ly the question we'll be working on.\nAbout Jacques\nI've spent over 20 ye
 ars working with sales teams\, entrepreneurs\, and business leaders. I've 
 delivered over 3 000 workshops and keynotes and written over 12 million wo
 rds about sales\, persuasion\, business and the strange ways human beings 
 decide.\nMuch of that work has led me back to one question:\nWhy do buyers
  choose one person or business over another?\nThat's the question behind C
 ommercial Decision Design and this workshop.\nThis isn't a marketing works
 hop\nI'm not going to teach you how to post more content\, game LinkedIn o
 r collect followers.\nWe're going further back than that.\nWhy does somebo
 dy choose you in the first place?\nThat's the question.\nBring a notebook.
  Bring your business. And be prepared to do some work.\nEvent details30 Se
 ptember 2026 | 09h00–12h00\nThe Tryst\, Kramerville\, Sandton\nFree to a
 ttend. Seats are limited.\n\nBoletos: https://www.quicket.co.za/events/390
 600-the-obvious-choice/
URL;VALUE=URI:https://360exp.net/events/b3c93436-fd51-4c8d-b16d-233eb883dd9
 a
STATUS:CONFIRMED
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