PBR: Pendleton Whisky Velocity Tour

? The Professional Bull Riders Pendleton Whisky Velocity Tour is the top expansion series of the PBR. Featuring some of the best athletes of the sport going head to head with the fiercest bulls in the country. The PBR Pendleton Whisky Velocity Tour will bring all the high-energy sound, lighting, special effects and edge of your seat action that fans have come to expect from the World leader in the sport of bull riding. ? The PBR is NOT a rodeo format ? it?s two hours The PBR is NOT a rodeo format ? it?s two hours of pyro, music and the most intense bull riding action the world has to offer, filled with heart-pounding, bone-crushing action, and a star-studded line up of the world?s best riders and animal athletes. ? Ensure that PBR appears when fans are searching under ?rodeo? but reinforce fans? understanding that we are NOT a rodeo format. We are exclusively Bull Riding, a related rodeo sport.