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AI-Powered Digital Marketing with Instagram & Facebook Ads
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AI-Powered Digital Marketing with Instagram & Facebook Ads

Saturday, November 21, 2026 · 10:30 AMIIM Calcutta Auditorium · Kolkata

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Run Smarter Ads, Not Costlier Ones – Learn What Works in 2026This one-day workshop is designed for students, marketers, business owners, and freelancers who want to learn how to run effective Instagram & Facebook ad campaigns using AI tools. You’ll explore how AI can help you create better content, target the right audience, and spend less to get more results. perfect for anyone looking to level up their digital marketing skills with practical & hands-on learning.This Workshop is for those who want to1) Learn how Instagram & Facebook ads really work2) Use AI tools to create scroll-stopping ad creatives and copy3) Understand audience targeting, budget control & ad structure4) Build, run & monitor real ad campaigns with guided support5) Discover how AI is transforming digital marketing in 20256) Walk away with a launch-ready ad plan for your business or brandWorkshop ModuleAudience IntroductionTiming (10:30 AM to 11:00 AM)−Welcome & IcebreakerWhy AI-Powered Marketing Matters TodayClear Overview of what the Day will look Like.Foundations of Meta AdsModule 1−Timing: (11:00 AM to 1:00 PM)Understand the basics of Instagram & Facebook ads and how to set up a successful campaign.Topics CoveredMeta Ads StructureCampaign, Ad Set, Ad – explained in simple termsSetting Objectives & Target AudienceAwareness, traffic, leads, conversionsBudgeting & Ad PlacementsHow to spend smartly and place ads where they work bestSkills AcquiredAd setup from scratchAudience targetingBudget planningCampaign structure understandingUsing AI for Ad Creation & StrategyModule 2−Timing: (2:00 PM to 3:30 PM)Leverage AI tools to build high-performing ad creatives and copy.Topics CoveredAI Tools for CreativesCanva AI, Copy.ai, ChatGPT, DeepSeek, AdCreative.aiWriting Winning Ad Copy with AIHeadlines, hooks, CTAs using prompt techniquesAI for Audience InsightsAnalyze and adjust your strategy with smart toolsSkills AcquiredCreative ad buildingCopywriting using AIData-driven thinkingFaster content generationHands-On Ad Building + Real-Time InsightsModule 3−Timing: (3:30 PM to 04:30 PM)Build your own ad campaigns and understand what makes them convert.Topics CoveredLive Campaign Setup (Simulation)Create an ad using Meta Ad Manager (guided)Troubleshooting Common MistakesWhy most ads fail & how to fix themDigital Marketing Trends 2025AI evolution, platform updates, and marketing futureSkills AcquiredReal-world ad creationAd performance analysisOptimization mindsetFuture-ready digital marketing approach

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Where

IIM Calcutta Auditorium

C8W3+33R, Joka, Kolkata, West Bengal 700104, India, Kolkata

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