PRCA Rodeo - Midwest Horse Fair

VIP Packages and Groups of 10+ are available through the Midwest Horse Fair Office. Please contact Midwest Horse Fair at 920-623-5515 for further details. 6:30pm - Doors 7:00pm - The Rhythm of the Horse. Pre-show featuring Dan James, Steffen Peters, Liberty Cunningham, and more! 7:45pm - PRCA Rodeo If you are planning on arriving for the evening rodeo before 6:00 pm, purchase of a Midwest Horse Fair General Admission ticket is required. Children ages 2 and older require a ticket to the evening entertainment. CASHLESS - the Alliant Energy Center services all credit and debit payments only. No cash accepted. Will Call is available in the West Lobby of the Coliseum at the Madison Ticket Agency box office. Accessible Seating: Accessible seating is available online through Ticketmaster by filtering on the ADA Icon and selecting the Accessible Seats. The elevator is in the West Lobby outside Section 223.